Senior Capstone:

Snap Stream Moments Dashboard

SnapStream is a live video clipping software whose mission is to allow users to create and discover moments that matter. The Moments Dashboard is a trending page and a way for SnapStream to encourage their users to take part in moment making.

The Problem

SnapStream is a company that focuses on attracting well-resourced organizations, especially those that have a strong brand reputation. For our group's project, SnapStream has developed a specific feature called a "Moments Dashboard" that will be included on the SnapStream website. It will be available to clients and non-clients, and it will highlight popular clips created with the product. The main goal for the "Moments Dashboard" is improving brand image and potentially boosting brand awareness. The challenge we are addressing is how to encourage SnapStream users, non-clients and clients to create and seek out moments that matter by using this dashboard.

Initial Wireframes With Annotations

The Solution

Since our capstone project was divided by sprints, here is what my team and I did throughout each one:

Sprint 1: Our team did user experience research on the problem at hand in order to align the expectations for the Moments Dashboard for our team and SnapStream. During this sprint, we did research and interviews with SnapStream’s brand ambassadors and employees, as well as general research of the company to understand the potential benefits and the drawbacks of the Moments Dashboard.

Sprint 2: We then got into creating a competitive analysis of SnapStream, as well as making initial, digital rough draft wireframes for the Moments Dashboard. Throughout this sprint, we went back to people we interviewed during our first sprint in order to get a bigger and better picture on how the Moments Dashboard could function as a whole.

Sprint 3: During this sprint, my team and I decided then that the Moments Dashboard could either be a Social Media Outlet or a Business Tool. My group split up into two smaller groups in order to interview users with each concept. We then spent the rest of the sprint updating our prototypes using what we gathered from the user interviews.

Sprint 4: This final sprint is where things kicked into gear. Since I was in charge of creating prototypes for the Social Media Outlet of the Moments Dashboard and another group member was in charge of the Business Tool, I spent the whole sprint creating the final, high-fidelity prototypes for the social media approach. These prototypes represented two distinct and viable directions that the dashboard could take.

Final High-Fidelity Wireframes Deliverables